Digital marketing is any type of marketing done online. It consists of five main areas: Search Engine Optimization (known as SEO), Paid Search, Email Marketing, Social Media Marketing and Business Listings – which we describe in more detail below. The most important thing you need to know about digital marketing is that it can deliver incredible results at a fraction of the cost of traditional marketing.

With our digital marketing software suite, you get one place to manage all these main areas, so you don’t have to spend time understanding different platforms and going from site to site, and can focus more on results and on your customers.

SEO stands for “Search Engine Optimization”, which is exactly what it sounds like – optimizing your website for search engines so that you get as high on the list as possible. That includes everything from technical things, such as title tags and alt text, to simply writing great content that helps your users. Most medium to large companies have people (or even entire departments) focused on SEO, but smaller companies need other methods to compete.

Our digital marketing software suite includes SEO tools that anyone can use, even if you don’t know a thing about websites. Just answer a few simple questions about your business, and our SEO tools will show you what you can do to improve your SEO with your content.

Paid search is not the same as SEO. While SEO focuses on “organic” search results – based on a web page’s relevance, structure, etc. – paid search is made up of the ads that appear above, below and to the right of the organic search results. Like SEO, it is not easy to explain paid search, but you have to understand effective keywords, the competitors in the market and other factors.

Email marketing is promoting your business by sending emails to new and potential customers. The basic idea itself is simple, but you also need to think about best practices and laws regarding email marketing.

The email marketing feature of our digital marketing software suite helps you with every step, from building your mailing list to creating emails and analyzing results. It also ensures that what you are doing is legal, so that your messages are not classified as spam.

You probably already do some marketing on social media. Every time you write something about your business on social media, you are promoting it. It is very simple, but also very time consuming. It’s a full-time job going from platform to platform to make sure you’re seen everywhere you need to be seen.

Our digital marketing software suite solves that problem by giving you a single control panel to manage your Facebook and Instagram profiles, as well as respond to your customers’ comments and reviews on Yelp and Google business listings. The control panel even includes SEO controls, so you can easily manage all your digital marketing in one place.

Business listings are often forgotten in marketing. Business listings appear when customers search on Google Maps and websites such as Yelp. The listings are often created automatically and the information is taken from available records, so the listings are often not updated or missing or have incorrect information (old address or phone number or wrong website name).

Our digital marketing software suite lets you decide what information is displayed, so you can be sure it’s complete and up-to-date. Additionally, when you create or update your business listing in our digital marketing suite, the information is automatically applied across multiple sites. You save time and your customers always find the right information.